Using a seven figure budget and spanning a number of years, Purepages has developed the world's first 100% eco-friendly virtual balloon race platform. Any charity or organisation can raise serious amounts of money whilst importantly not killing any animals or birds in the process. Eco-schools such as Eyton Primary near Wrexham and hospices like East Cheshire in Macclesfield have really benefited from our world class virtual system.
- Balloons can launch from anywhere in the world
- System uses real-time, real weather algorithms
- Users can alter parameters of balloon – shape, amount of helium, thickness of latex
- Electronic brochure as part of package - a brilliant sales and marketing tool www.rabr.co/pudsey/brochure
- Prizes and selling price chosen by race organisers
- Fun decorator functionality – logos, pet pictures, colours for example
- Follow balloon globally in real time on Google Maps
- Major educational components, Schools Pack in development
And with exemption from UK Gambling laws, the ability to easily outreach to global supporter bases and the free default database development, the virtual system is growing in popularity. Similarly, commercial companies too are now increasingly using Rentaballoonrace for Corporate Social Responsibility (CSR) / Citizen projects worldwide. Clients include Marriott Hotels, Sodexo the huge French multinational, Alexander Mann Solutions and Nationwide Bank.
Rentaballoonrace can help a corporate brand in a number of ways
- Corporates with public image problems. Our 100% eco-friendly virtual system can enhance or ameliorate any environmental issues a company may have
- The system can help brands wanting to break into new markets by using a race as an awareness campaign
- Rentaballoonrace can be used as a soft business development tool. For example, Rentaballoonrace.com sells Company A 1million balloon activation codes to help grow sales. Company A gives 1000 activation codes electronically (no hassle) to Company B who they would like to trade with as a soft entry method. Company B gives the activation codes to their staff for reward / motivational or just a bit of fun. It gets the brand name out amongst the staff. Similarly, Company A can also give 1000 activation codes to Company C, who are existing loyal clients, as a thank you for their custom over the year
- Large code block sales as in 3 above are priced differently from a typical race
- Prizes and selling price chosen by race organisers
Not that many years ago, marketing was just about the 4 or 7Ps depending on your commercial sector. Now, the Internet and smartphones have expanded the marketing mix variants way beyond.
And whilst it would be wrong to ignore conventional marketing processes because advertising, for example, still has a powerful place, it would be even more wrong not to accept that digital is in the ascendency. So the Purepages marketing team still spends time on processes such as Integrated Brand Communications and brand development, but spends much more time on Internet-based marketing. Generally speaking too, digital is significantly cheaper and more effective - so what's not to like.Digital Marketing
Digital marketing is the promoting of brands and services using the Internet, smart phones and other digital channels such as digital indoor / outdoor.
An email advert shown here could be sent to a list of potential customers with a special offer for those that reply with their mobile / cell phone number. A couple of days later, a follow up campaign would be sent via text message (SMS) with the special offer. Similarly, an email campaign can include a banner ad or link to a content download.Inbound vs Outbound marketing
Inbound digital marketing methods require a potential client having to seek out and directly grab your company's details or product portfolio content via web browsing or searching. In other words, they find by direct browsing, your website or some information about you.
Imagine, for example, that your company is an online retailer of printer cartridges. Potential purchasers of printer cartridges will search the Internet using the keyword 'printer cartridges'. To be 'visible' to a purchaser, your company website needs to be on Page One of Google. Internet users rarely go beyond Page One, Page Two at the outside.
And if your Search Engine Optimisation (SEO) is good, then your website will be organically ranked high on Page One of Google. If your SEO is poor or non–existent, then you will have to rely on Pay Per Click (PPC) advertising which is expensive. Either way, the purchaser will have found your website and start to review your products and prices.
In this example above, Printerinks.com have first rate SEO abilities as they come #1 organically, with no payments necessary by the company to be made to Google. However, Printercartridges.com are relying totally on PPC which means they may well be paying Google sizeable amounts of money! Other ways that a potential client may find your website or have knowledge of your company's existence include:
Blogs and blog sites; Youtube / Vimeo; Twitter; Facebook; Articles about you on magazine type websites; Price comparison sites such as Kelkoo or Kayak, for example Plus points
- No restrictions in terms of type of content or size as the user determines what they want.
- No technology required to send the content, only to store/display it
- No regulations or opt-in process required
- Considerable marketing effort required for users to find the message/content
- Limited tracking capabilities – only total downloads, page views, etc
- No personalization – content is received and viewed the same across all audiences
Outbound digital marketing processes involve both the marketer (creator of the message) as well as the recipients (the user). Email, email adverts, SMS and RSS are all good examples of outbound digital marketing whereby the marketer has to send or push the messages to the potential purchaser of their company's products or services in order for the message to be received. Social media too, for example, Facebook and Twitter can be used for outbound marketing just as well as inbound.
- Easily personalised – messages received can be highly targeted and specific to selected criteria – like a special offer for men, 18 years or over, and residing in London.
- Detailed tracking and reporting – marketers can see not only how many people saw their message but also specific information about each user such as their name as well as demographic and psychographic data.
- High ROI possible – if executed the right way, push messaging can help drive new revenue as well as brand reinforcement.
Nowadays there are compliance and regulatory issues – each push messaging technology has its own set of regulations, from minor (RSS) to heavily controlled (email and text messaging). Requires mechanism to deliver content – the marketer has to use an application to send the message, from an email marketing system to RSS feeders. Delivery can be blocked – if the marketer does not follow the regulations set forth by each push message type, the content can be refused or rejected before getting to the intended recipient.Search Engine Optimisation (SEO)
This is the method of optimising a site in order for it to gain naturally good rankings in search engines. In the recent past, SEO was considered a dark art (black hat was the typical phrase) but is now more generally accepted as a legitimate skill. Good SEO and careful processes can quite easily create high natural rankings.
Purepages currently SEO manages a number of sites for clients with exceptionally good results. We do not guarantee our listings because this is impossible, and other web companies that do offer a guarantee with their SEO are seriously misleading the customer. They may, of course, use 'Black Hat' artistry, but this is always short lived and doomed to fail in the long run. We take the view that there are a number of criteria to consider when deciding how effective SEO will be. Questions you might ask yourself include:
- Is your site is under one year old?
- Does your site have a strong incoming link from a content related website?
- Has your site has been excluded from search engines for whatever reason?
- Have you been the victim of a paid incoming link?
- Has another SEO/web company performed bad SEO techniques in the past?
Search Engine Marketing is nowadays split into two. Sponsored adverts which appear at the top of the Google results page above and Pay Per Click ads (PPC) on the right hand side.
PPC is a methodology generally used when your website is brand new and your organic search ranking is below Page 2 of Google or worse. However, some major Internet retailers, for example, Amazon, Chemist Direct, will use PPC all the time as a way of bringing in traffic from the more obscure search terms.
The market for PPC is dominated by Google with their Adwords advertising platform, referred to by Google as 'sponsored links' (see diagram above).
In essence Google attached a price or cost to a particular search term, say 'house insurance'. If someone searches for 'house insurance' on Google, the consumer may choose to click on one of the many Adwords ads on the right-hand side of the results page. The phrase could cost the company using Adwords up to around £5 for every person clicking on their particular advert. Other companies selling less glamorous products, buckets for example, will only pay perhaps 10 pence per click through of their advert that markets and sells buckets over the Internet.
Purepages' Adwords qualified digital team offers very reasonable Adwords management packages and send reports on a monthly basis to show how effective the Adwords campaigns are. We offer advice on the pages that your customers are landing on to improve ROI. We also send a full report on how the website is performing throughout the month, which pages are visited the most often and the all-important bounce rate (that is how often people land on a page and click back off your site) on the site.
We cover the whole of the UK. You are very welcome to come and see us or, alternatively, we will come to see you. We like to think that we offer a more personal approach to website design and SEO work.Social media marketing
Social media is defined as websites and applications that enable users to create and share content or to participate in social networking. And as of March 2017, the six main Social Media Marketing (SMM) channels used for commercial purposes are Youtube; LinkedIn; Facebook; Twitter; Snapchat and Instagram.
Knowing how to use these platforms is one thing, getting the right content or message is quite different. You can make a video about your product, say a version of breakfast meusli, but it's probable no one will view it on Youtube. Making it go viral needs a lot of luck, opportunism and probably, lots of money.Blogs and Forums
Blogs or more correctly weblogs, can be great ways to put out the message that your company understands the dynamics of a particular market and that you can help a company or organisation in their efforts to achieve increased profitability or efficiency. An example of a good working blog is below.Smart Phones
Smart phones are highly specialised mobile phones that perform many of the functions of a computer and camera. They typically have a touchscreen interface, Internet access, high resolution camera with video function and an operating system capable of running downloaded applications. Marketing techniques available for these sort of devices include
- Normal telephony or cold calling - largely rejected by the public nowadays
- SMS (texting or text messages) - Retail real estate company DDR Corp., which owns hundreds of U.S shopping centres uses a location-based mobile marketing service at its 27 open-air malls across 16 markets to text deals from the retail tenants within those malls. But the real value of the program called ValuText is that it’s giving smaller businesses that don’t typically have the marketing budget the opportunity to compete against the bigger retailers.
- MMS (multi- media, pictures etc)
- Banner ads on high visitor volume website
- QR codes
A typical digital signage network includes four key elements:
- A remotely located Central Server
- Display Panels installed at various chosen locations
- A networked Media Player or netbook computer installed near the display
- A means to communicate with the media player - CAT-5 cable, Wireless, or Cellular.
The player receives content from the central Server over the Internet and plays the contents on one or more display panels in the network.
Digital Signage is different because firstly they reach consumers where they are: in a grocery store, in a gym, in a restaurant – with a message relevant to their environment.
That is, it picks up where TV, newspaper, and online advertising leave off since it reaches targeted audiences while they are out of their home and in a purchase-friendly environment.
Secondly, digital signage is dynamic. Screens can deliver specific messages based on time of day. For example, customers in a restaurant might see ads for coffee and bagel specials in the morning and ads for dinner entrees in the late afternoon and evening. And text or other screen elements can move or change to draw the eye of the viewer to a specific area of the screen.
Lastly, digital signage allows businesses to leverage any existing advertising by digitising existing print advertisement or other online content.
High street regeneration
Developed as a major tool for the regeneration of town centres, Simpli.info is at the forefront of encouraging both tourists and local inhabitants to spend more leisure time and money in our UK towns and cities. Over time, the Purepages vision for Simpli.info is for it to grow into a global brand with respect to local and visitor information. This community system / marketing platform is focused on four customer-centric aspects: Total and unparalleled granularity; absolute relevance; high personalisation; major brand trust and recognition.